PumpCX Leadership

FOUNDER & CEO | LinkedIn

Hamish is the Founder & CEO of PumpCX. Hamish has worked in the telecommunications industry for 20 plus years. He sees innovative solutions to industry wide problems and has proven capacity to deliver solutions. He has created three successful software start-ups.

His guiding principal for PumpCX is “we must do better” designing a system so simple his child could operate it. His team has been very successful with tier one Australian banks, health insurance providers, power utilities and telco companies all using PumpCX technology.

CHIEF OPERATING OFFICER | LinkedIn

Helen Noyes is Chief Operating Officer at PumpCX, responsible for ensuring the business consistently delivers for customers, partners and the wider organisation.

With more than fifteen years' experience helping early-stage technology companies grow and scale emerging technologies, Helen has been part of PumpCX's journey from the beginning. Working across every part of the business, she aligns strategy, people and execution to build the operational foundations that enable sustainable growth.

Before moving into technology, Helen spent a decade advising senior New South Wales Government Ministers, where accountability and evidence were critical. That instinct shapes how she runs operations: expect the commitment and trust in her ability to deliver.

Helen believes successful businesses are built on more than great technology. They are built on trust, strong relationships, and the discipline to deliver on commitments and show they were met. Her focus is creating an environment where people can do their best work, customers have confidence in the outcomes they receive, and partners know they can rely on PumpCX to deliver.

When those principles guide the way a business operates, better outcomes naturally follow, for customers, partners and the team.

CTO | LinkedIn

Jeffrey is the Chief Technology Officer responsible for the technical part of product development and road map.

He previously worked as a hardware engineer in Australia developing the first broadband wifi network in the world. He then worked with technology teams in the UK for 7 years.

Jeffrey is passionate about creating new technology driving innovation. Jeffrey is the primary inventor listed on multiple wireless technology patents. 

CHIEF EXPERIENCE OFFICER | LinkedIn

Trent Evans is Chief Experience Officer at PumpCX, helping organisations build confidence that the customer journeys they intend to deliver are the journeys their customers actually experience.

With more than three decades of experience working alongside enterprise organisations, Trent has helped customers navigate complex customer experience and contact centre transformation initiatives. His career has been built on understanding operational challenges, improving customer journeys and delivering practical outcomes that create long-term value.

As Chief Experience Officer, Trent works closely with customers, partners and internal teams to ensure customer outcomes remain at the centre of every decision. Drawing on decades of practical experience, he helps organisations navigate complex transformation initiatives, align business priorities with customer needs, and build confidence that the journeys they design deliver the outcomes they intended.

Known for his calm, measured approach and ability to build trusted relationships, Trent believes great customer experiences aren't defined by good intentions—they're earned by consistently delivering the outcomes customers expect.

CHIEF PRODUCT OFFICER | LinkedIn

Geoff Willshire is the Chief Product Officer at PumpCX, bringing more than three decades of experience in driving product innovation within the contact-centre software industry. He spent 13 years in senior development and leadership roles at Genesys and later served as Chief Innovation Officer at Cyara. Geoff now leads PumpCX’s assurance-first product strategy, leveraging deep multi-vendor CX expertise and a long-standing commitment to customer-focused innovation to advance the next generation of the PumpCX Assurance platform. 

VICE PRESIDENT, STRATEGY & GROWTH | LinkedIn

Josie Willis helps organisations bridge the gap between technology and business value, translating complex technologies into practical outcomes that improve customer experience and build executive confidence.

With more than 30 years' experience across customer experience, contact centre technology and business transformation, Josie has helped organisations adopt emerging technologies, strengthen customer engagement and realise measurable business value. Her career spans senior leadership roles with global technology companies, founding her own customer experience consultancy, and advising organisations through periods of significant change.

As Vice President, Strategy & Growth at PumpCX, Josie works across customers, partners and the broader market to help organisations understand the opportunities and challenges created by AI and evolving customer technologies. She brings together market insight, customer experience and practical business thinking to help organisations make informed decisions with confidence.

VICE PRESIDENT, SOLUTION ARCHITECTURE | LinkedIn

Mark is a leader in customer experience and contact center technology with more than 30 years of experience. He leads customer deployment strategy across North America and Canada, helping organizations implement advanced testing and monitoring solutions to improve CX performance.

Previously, Mark held senior roles at Cyara, NICE, Silver Lining Solutions, and Genesys, supporting global enterprises including Optum, Apple, Oracle, American Airlines, and Bank of America. A multiple-time industry award winner and holder of 4 patents, Mark is known for delivering practical, results-driven insights on CX transformation and contact center innovation.

VICE PRESIDENT, SALES | LinkedIn

Scott leads the revenue growth and go-to-market strategy for enterprises modernizing their AI-enabled contact centers and end-to-end customer journeys. With over 25 years of experience in global and enterprise sales, he has built and led high-performing teams across contact center, automation, and IT infrastructure solutions.

Before joining PumpCX, Scott held senior sales roles at Cyara and Cisco, developing greenfield territories and winning net-new Fortune 500 customers in highly regulated industries. He previously drove major CX transformation deals at Genesys, Verizon Enterprise Solutions, and Touchbase, and is known for his customer-first leadership style and passion for innovation that improves both customer and agent experiences.